A typical mainstream explanation of advertising is – ‘The definition of advertising is a means of communication in which a product, brand or service is promoted to a viewership in order to attract interest, engagement, and sales’.
Subliminal advertising on the other hand is described as – “A marketing technique that uses hidden messages to influence a consumer’s subconscious without their awareness”.
This article will look at how we are targeted with very specific messages, convincing catch-phrases, catchy jingles and even colours and smells. As much as many of us think we are aware of when we are being marketed to and that we determine our responses, the truth is that we are seldom in control.
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